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28

Jul

Kids with pets more likely to avoid meatHaving pets can encourage empathy for animals in children, making ‘it harder to eat animals,’ according to new research.

Kids with pets more likely to avoid meat
Having pets can encourage empathy for animals in children, making ‘it harder to eat animals,’ according to new research.

24

Jul

Hey, Millennials! The beef and pork industries want you to eat more meat. They’ve been trying to influence you for decades — in some very bizarre ways. Here’s how.

16

Jul

Richard Branson wants you to consider giving up beefBillionaire details his decision to eat less meat — and why the entire world could benefit to the do the same.

Richard Branson wants you to consider giving up beef
Billionaire details his decision to eat less meat — and why the entire world could benefit to the do the same.

19

Jun

10 tips for starting a plant-based dietReady to transition to a plant-based diet? Here’s how to give up the meat.

10 tips for starting a plant-based diet
Ready to transition to a plant-based diet? Here’s how to give up the meat.

26

May

How ‘fake meat’ is madeEver wondered how food manufacturers get faux meat products to taste and feel like real meat? Here’s the science behind making ‘chick’n’ taste like chicken.

How ‘fake meat’ is made
Ever wondered how food manufacturers get faux meat products to taste and feel like real meat? Here’s the science behind making ‘chick’n’ taste like chicken.

22

May

How dark beer can make grilled meat less carcinogenicIf you’re grilling meat this Memorial Day, you should seriously consider stocking up on Guinness.

How dark beer can make grilled meat less carcinogenic
If you’re grilling meat this Memorial Day, you should seriously consider stocking up on Guinness.

17

May

Cartoons like this are just one way the meat industry markets its products to children.
The marketing of meat: Why beef and pork producers are so focused on millennialsMillennials are poised to outspend baby boomers in just 5 years. The meat industry wants that money spent on beef and pork, and it’s invested more than a decade’s worth of marketing dollars in the effort.

Cartoons like this are just one way the meat industry markets its products to children.

The marketing of meat: Why beef and pork producers are so focused on millennials
Millennials are poised to outspend baby boomers in just 5 years. The meat industry wants that money spent on beef and pork, and it’s invested more than a decade’s worth of marketing dollars in the effort.

13

May

'Real' girls eat burgersMeat — and not just beef — has been specifically marketed to millennials for more than a decade. In 2003, the National Cattlemen’s Beef Association launched its “Cool 2B Real” campaign. The campaign’s website, Cool2BReal.com, looked “like a cross between a Barbie fan page and a Taco Bell ad,” and it was promoted in teen magazines like ElleGirl and on Radio Disney. It featured beef-centric recipes and fitness tips, as well as games like Burger Boggle and polls with questions like, “What type of beef do you most like to eat with your friends?” "We hope the ‘Cool 2B Real’ campaign helps girls make healthy decisions about food," Mary Young, the NCBA’s executive director of nutrition, told Time. She said the organization was concerned about the rise in vegetarianism, which she referred to as one of teenage girls’ "wacky eating behaviors."
Check out some more bizarre ways meat has been marketed to millennials.

'Real' girls eat burgers
Meat — and not just beef — has been specifically marketed to millennials for more than a decade.
 
In 2003, the National Cattlemen’s Beef Association launched its “Cool 2B Real” campaign.
 
The campaign’s website, Cool2BReal.com, looked “like a cross between a Barbie fan page and a Taco Bell ad,” and it was promoted in teen magazines like ElleGirl and on Radio Disney.
 
It featured beef-centric recipes and fitness tips, as well as games like Burger Boggle and polls with questions like, “What type of beef do you most like to eat with your friends?”
 
"We hope the ‘Cool 2B Real’ campaign helps girls make healthy decisions about food," Mary Young, the NCBA’s executive director of nutrition, told Time. She said the organization was concerned about the rise in vegetarianism, which she referred to as one of teenage girls’ "wacky eating behaviors."

Check out some more bizarre ways meat has been marketed to millennials.

12

May

The marketing of meat: Why beef and pork producers are so focused on millennialsBeef. It’s What’s For Dinner. If that slogan sounds familiar to you, you’re not alone. Eighty-eight percent of Americans instantly recognize it, making it one of the most iconic taglines in advertising history. If you know that tagline and you were born between the early 1980s and the early 2000s, then the beef industry’s marketing team is doing its job because you are the target market. In fact, these marketers have been trying to persuade you to eat burgers and rib eyes since before you could drive. Here’s how.
Read more.

The marketing of meat: Why beef and pork producers are so focused on millennials
Beef. It’s What’s For Dinner.
 
If that slogan sounds familiar to you, you’re not alone. Eighty-eight percent of Americans instantly recognize it, making it one of the most iconic taglines in advertising history.
 
If you know that tagline and you were born between the early 1980s and the early 2000s, then the beef industry’s marketing team is doing its job because you are the target market.
 
In fact, these marketers have been trying to persuade you to eat burgers and rib eyes since before you could drive. Here’s how.

Read more.

02

May

How to eat roadkillIs roadkill the ultimate in ethical meat? And even if it is, can you safely eat it?

How to eat roadkill
Is roadkill the ultimate in ethical meat? And even if it is, can you safely eat it?